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Gucci designer Alessandro Michele says men are turning to flamboyant outfits to ‘destroy man power’ 

Gucci’s creative director has claimed men are turning to ‘flamboyant and feminine’ outfits to express their ‘freedom’ and crush gender stereotypes. 

Alessandro Michele, 49, has been credited for bringing gender fluid fashion to the catwalk since he started spearheading Gucci’s revamp in 2015. 

The Fashion Week darling told the Times he loves to see men using colourful and flamboyant outfits, including skirt or dresses to question the concept of masculinity.

Stars like Harry Styles, Andrew Garfield and singer Lil Nas X have donned daring looks on the red carpet in recent years, flirting with garments traditionally seen as feminine, including dresses, skirts, and satin pink blouses.   

Gucci Creative director Alessandro Michele, 49, has been credited for bringing gender fluid fashion to the catwalk since he started spearheading Gucci’s revamp in 2015 (pictured at the British Fashion Awards 2015 in London) 

Michele said that celebrities such as his friend Harry Styles, who famously raised eyebrows when he wore a dress by Gucci on the cover of Vogue in 2020, are paving the way for everyday men to also experiment with gender fluid fashion (pictured: Styles at the Met Gala in 2019)

Michele said that celebrities such as his friend Harry Styles, who famously raised eyebrows when he wore a dress by Gucci on the cover of Vogue in 2020, are paving the way for everyday men to also experiment with gender fluid fashion (pictured: Styles at the Met Gala in 2019) 

And Michele believes men are enjoying this newfound freedom they have to be more feminine than would have been acceptable in the past.   

He added that celebrities including his friend Harry Styles, who famously raised eyebrows when he wore a dress by Gucci on the cover of Vogue in 2020, are paving the way for everyday men to also experiment with gender fluid fashion. 

‘From very recent times men have been scared to show who they are,’ the designer said. 

‘We invented the idea of “man power” in the 20th century and now we are destroying “man power”. It means that you are free. You are free to cry, to laugh, to hug another man because you are friends. The condition of masculinity has changed,’ he added.  

Michele, who counts Idris Elba, Snoop Dogg, Jared Leto, ASAP Rocky and Tyler the Creator among his fans, said he is happy when people use the term ‘flamboyant’ to describe how stars dress on the red carpet. 

The designer, who dressed Andrew Garfield in a pink embroidered suit adorned with flowers for a recent event, said flamboyant means alive, and that men are celebrating life and freedom when they choose to dress like this.    

Michele has brought gender fluidity to the catwalk. Pictured: one of his model wearing a skirt during the Exquisite Gucci show during Milan's Fashion Week on February 25

Michele has brought gender fluidity to the catwalk. Pictured: one of his model wearing a skirt during the Exquisite Gucci show during Milan’s Fashion Week on February 25

He added he doesn’t think of a particular gender when he designs for Gucci, but rather of humanity as a whole.  

His approach to fashion is more fluid, he explained, and his work is based on faces, and the intentions behind garments, rather than bodies.  

Michele is not afraid to use vibrant colours for his collection of suits

Singer and actor Ollie Alexander, right, attended the private viewing on March 17

Michele is not afraid to use vibrant colours for his collection of suits, left. Gucci is one of the partners of the V&A Fashioning Masculinities exhibition. Singer and actor Ollie Alexander, right, attended the private viewing  

The designer, who came to terms with his own sexual identity as a gay men in Catholic Italy in the 1980s, said he wanted to represent people who previously would have been considered ‘freaks’ and shunned for their way of life, though he chuckled at the idea people think he invited gender fluidity.

He added that stars like Harry Styles make other men feel as though they too can dabble in gender fluid fashion when they see the former One Director singer donning dresses and skirts. 

Skirts were in at Milan Fashion Week in February, pictured. Michele has always worked with feminine and masculine pieces mixed together

Skirts were in at Milan Fashion Week in February, pictured. Michele has always worked with feminine and masculine pieces mixed together 

A model donning an animal print fur coat in Milan in February

A fur coat attached to a very vibrant coat modelled at Gucci's Milan show

Pictured left and right: two models donning eye-catching fur coats at Gucci’s fashion show in Milan in February 

And the most recent Gucci numbers have proved him right, as sale figures from Gucci’s parent company Kering show the brand’s revenues rose from £3billion in 2015 to £8 billion in 2021. 

The dress Harry wore for Vogue, which has played such a pivotal role in the discussion around men and gender fluid dressing, has been gifted by the designer to the V&A ahead of its upcoming exhibition Fashioning Masculinities. 

The exhibition, in partnership with Gucci, which is on now until the 6 of November, explores how designers, models and artists have constructed masculinity through the years, and the changing nature of what being a man means.  

Alessandro Borghi donning a pastel pink suit Alessandro Borghi, left, donning a pastel pink suit

Jared Leto opting for a checked black and white version from Gucci at the designer's Milan show

Alessandro Borghi, left, donning a pastel pink suit and Jared Leto, right, opting for a checked black and white version from Gucci at the designer’s Milan show 

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