TikTok’s ‘full face under £50’ challenge is helping people find affordable ways to do their makeup

Those that are constantly scrolling beauty content on TikTok might find that their makeup wishlist is looking pretty pricey thanks to the endless luxury recommendations – but thankfully there’s a new trend doing the rounds which is making TikTok-style makeup application way more affordable.

Because guess what: there’s plenty of effective products out there that don’t cost excessive amounts of money. In fact, the latest ‘challenge’ sees TikTok creators do a full face of makeup for under £50 (or $50) – and with it, comes plenty of recommendations for budget products at around the £5 mark. Winning.

UK TikToker Helin Doski has created a flawless look for a total of £49.84, telling her viewers: “It just goes to show, you don’t need to spend a lot of money to look good.”

Her go-to budget products? Pears Transparent Soap for her eyebrows, which costs just £1.00, and the 4 In 1 Glow Perfecter from Maybelline, costing £12.99 – using it in two shades to double up as foundation and bronzer. For concealer, it’s e.l.f.’s cult Hydrating Satin Camo Concealer which is just £6.00, and mascara is Maybelline’s popular Lash Sensational, currently on offer for £6.99.

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Over in the States, TikTokers such as @emazza, @yanalinnaa and @juliempiedra1 have all been taking the challenge with a budget of $50. Popular bargains include the LA Girl Pro Concealer (£4.95 in the UK), Essence’s Lash Princess mascara (£3.30) and the SHEGLAM Colour Bloom Liquid Blush (£3.59).

Other money-saving tricks include doubling up products such as using bronzer as eyeshadow, or using lip products as cream blush. Nifty.

Still in the market for more budget beauty recommendations? Check out:

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