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What we’re buying in the H&M Black Friday sale (including a near-identical cardigan to the one Bella Hadid was spotted wearing)

H&M might just be our favourite high street store, so we have been mentally preparing ourselves for the biggest shopping weekend in the diary – aka Black Friday – for the past couple of days. And we are excited to announce the H&M Black Friday sale is in full swing, granting all new and existing members exclusive access to 20% off absolutely *everything* online.

We could reel off more reasons than we can count on why we love H&M, but to spare you the pain, we’ll keep things short and sweet. First of all, there’s the fact that they nail the essentials. Basics that are absolutely wardrobe staples, H&M is the place to head if you need a white tee, jeans, cosy knitwear, or killer party dress. There’s also their Premium Selection, an edit of luxury clothing and accessories made from real leather, wool, silk and suede that rivals more expensive brands in terms of quality. While more expensive than the main line, these pieces are made to last hence the premium price tag.

We can’t forget H&M’s history of collaborating with designers including Simone Rocha, Balmain, TOGA, and most recently style icon Iris Apfel to celebrate her 100th birthday. And while it’s unlikely you’ll be able to find any of these sellout collaborations in the Black Friday sale, they’re definitely worthy of a mention.

Second to that, not only does H&M do womenswear, menswear, and kidswear but they also boast one of the best high-street homeware lines on the planet (think modern, Scandinavian chic on a budget). From soft furnishings, and dinnerware, to lighting and furniture, H&M Home has it all covered.

H&M Home is the affordable interiors store every influencer and editor shops at (because everything looks so premium)

Is H&M taking part in Black Friday 2022?

Yes! H&M have finally launched their Black Friday sale with 20% off everything on site (who doesn’t love a blanket discount?!), slashing the prices of their winter coats, boots, accessories and more. The only catch, as with last year’s sale, is that this offer applies to members only – but it really is as easy as entering your email address to sign up.

What to buy in the H&M Black Friday sale

Our H&M wish list is about as long as our arm, but we’ve made sure to already bookmark some key pieces we do not want to miss out on. With a whopping 8,000+ items in the womenswear section alone, it helps to know what to look out for. We’ve scoured through the lot and handpicked 23 items that are worth your money. It’s a tough job, but someone had to do it.

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