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Creators who quit YouTube keep returning despite "YouTube brain", where creators are creatively and financially subject to the whims of viewer attention spans (Rebecca Jennings/Vox)

Photo of Grace Will Grace Will May 12, 2022
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Rebecca Jennings / Vox:

Creators who quit YouTube keep returning despite “YouTube brain”, where creators are creatively and financially subject to the whims of viewer attention spans  —  Prominent YouTubers keep quitting the platform and then coming back.  Call it the result of YouTube brain.



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