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How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands (Alistair Gray/Financial Times)

Photo of Grace Will Grace Will November 26, 2022
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How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands (Alistair Gray/Financial Times)
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Alistair Gray / Financial Times:

How Woolworths, Loblaws, and other retailers are developing digital advertising arms and profiling customers, aiming to become ad venues for large brands  —  They’re barely noticeable, but promoted items on digital sales platforms are at the vanguard of an industry worth tens of billions of dollars



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