Twitter plans to label select accounts "Official" when the new Blue launches; not all previously verified accounts will get the label, which won't be for sale (Jay Peters/The Verge)

Jay Peters / The Verge:

Twitter plans to label select accounts “Official” when the new Blue launches; not all previously verified accounts will get the label, which won’t be for sale  —  Twitter is rolling out another type of check mark to help distinguish accounts that users actually need to know are real.

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