Technology

Yahoo takes a ~25% stake in Taboola and plans to use Taboola's ad tech as part of a 30-year exclusive deal expected to generate $1B+ in annual revenue (New York Times)

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New York Times:

Yahoo takes a ~25% stake in Taboola and plans to use Taboola’s ad tech as part of a 30-year exclusive deal expected to generate $1B+ in annual revenue  —  Yahoo’s chief executive sees the deal as a long-term bet on digital advertising.  The companies estimate that their ad partnership will generate $1 billion annually.



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