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Streaming Media

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

[ad_1] Following the news that Prime Video is introducing ad-funded content, new research from Bango shows that ads are delivering serious gains…

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Technology

The UK's CMA closes its antitrust probe into Google and Meta's alleged Jedi Blue deal on online ads, following a similar decision made by its EU counterparts (Paul Sawers/TechCrunch)

[ad_1] Paul Sawers / TechCrunch: The UK’s CMA closes its antitrust probe into Google and Meta’s alleged Jedi Blue deal…

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Technology

Sources describe how Google stalled the release of a powerful chatbot for years due to the risk AI demos could pose to its reputation and search ads business (Wall Street Journal)

[ad_1] Wall Street Journal: Sources describe how Google stalled the release of a powerful chatbot for years due to the…

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Movie/review

Republicans eye ‘disinformation’ group that said NY Post too ‘risky’ for ads

[ad_1] WASHINGTON — Congressional Republicans are probing federal funding of a UK-based organization that falsely declared The Post and other…

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New York

Hundreds of sexual ads using deepfakes of Emma Watson, Scarlett Johansson ran on social media

[ad_1] A massive advertising campaign launched this week by a deepfake app featured the faces of actresses Emma Watson and…

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Cyber security

SYS01stealer: New Threat Using Facebook Ads to Target Critical Infrastructure Firms

[ad_1] Mar 07, 2023Ravie LakshmananData Safety / Cyber Threat Cybersecurity researchers have discovered a new information stealer dubbed SYS01stealer targeting…

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Technology

Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing (Benedict Evans)

[ad_1] Benedict Evans: Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely…

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Enterprenuers

Those Il Makiage makeup ads are everywhere — here’s the story behind them

[ad_1] Oddity Il Makiage Coutesy: Oddity Oddity — the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage…

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Technology

Q&A with iHeartMedia's Conal Byrne on overseeing podcasting at the company, the industry maturing, RSS, radio and podcast ads, subscriptions, and exclusivity (Nilay Patel/The Verge)

[ad_1] Nilay Patel / The Verge: Q&A with iHeartMedia’s Conal Byrne on overseeing podcasting at the company, the industry maturing,…

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Technology

Some marketers worry that Meta's AI-based Advantage+ ad tool, added after Apple's ATT to automatically generate multiple ads, forces them to relinquish control (Financial Times)

[ad_1] Financial Times: Some marketers worry that Meta’s AI-based Advantage+ ad tool, added after Apple’s ATT to automatically generate multiple…

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