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Technology

Source: Apple hired TV and digital video advertising executive Lauren Fry to build a video ad business for Apple TV+, which doesn't have an ad-supported tier (Sahil Patel/The Information)

[ad_1] Sahil Patel / The Information: Source: Apple hired TV and digital video advertising executive Lauren Fry to build a…

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Technology

Atmosphere TV, which streams ad-supported video channels often without audio, raised a $65M Series D at a $1B valuation and names Blake Sabatinelli as its CEO (Megan Morrone/Fast Company)

[ad_1] Megan Morrone / Fast Company: Atmosphere TV, which streams ad-supported video channels often without audio, raised a $65M Series…

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Technology

Sources detail steps Netflix may take to reduce US password sharing, like charging account owners an extra sharing fee at just below the $6.99 ad-supported tier (Wall Street Journal)

[ad_1] Wall Street Journal: Sources detail steps Netflix may take to reduce US password sharing, like charging account owners an…

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Technology

Disney rolls out ad-supported Disney+ for $7.99 per month; the ad-free version will now cost $10.99 per month, up from $7.99 (Joseph De Avila/Wall Street Journal)

[ad_1] Joseph De Avila / Wall Street Journal: Disney rolls out ad-supported Disney+ for $7.99 per month; the ad-free version…

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Enterprenuers

Netflix co-CEO Sarandos says streamer likely to offer multiple ad-supported tiers

[ad_1] Ted Sarandos attends the 94th Oscars at the Dolby Theatre in Hollywood, California on March 27, 2022. Angela Weiss…

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Technology

Netflix’s ad-supported plan isn’t working on Apple TV devices | Engadget

[ad_1] If you’re an user who was considering switching to new ad-supported plan, it might be best to hold off…

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Technology

Netflix’s cheaper, ad-supported plan is live – here’s how to get it

[ad_1] It’s here, the day Netflix told us would never come: Netflix with ads is real. The streamer’s cheaper, ad-supported…

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Technology

How Netflix plans to fight slowing growth, including via an ad-supported tier; Netflix accounts for ~8% of all TV viewership in the US, the most of any network (Lucas Shaw/Bloomberg)

[ad_1] Lucas Shaw / Bloomberg: How Netflix plans to fight slowing growth, including via an ad-supported tier; Netflix accounts for…

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Video Games

Netflix’s ad-supported tier costs $7, rolls out next month

[ad_1] Netflix is pivoting to ads a bit sooner than expected. Initially planned to roll out during the “early part…

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Technology

Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers globally in 2022, and ~40M by Q3 2023, with 13.3M in the US (Wall Street Journal)

[ad_1] Wall Street Journal: Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers…

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