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Technology

A US judge says Google must face advertisers' antitrust lawsuit, but dismisses some claims, including those focused on ad-buying tools used by large advertisers (Reuters)

[ad_1] Reuters: A US judge says Google must face advertisers’ antitrust lawsuit, but dismisses some claims, including those focused on…

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Banking

Twitter revenue plunged in December as advertisers stayed away after Elon Musk’s takeover, report says

[ad_1] Twitter revenues fell about 40% in December versus the same month in 2021, per Wall Street Journal. The slide…

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Technology

Sources: in an update to investors, Twitter reports a 40% YoY decline in both revenue and adjusted earnings for December 2022, as advertisers fled the company (Wall Street Journal)

[ad_1] Wall Street Journal: Sources: in an update to investors, Twitter reports a 40% YoY decline in both revenue and…

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Technology

BetterHelp banned from sharing customer data with advertisers, social media giants

[ad_1] Online counseling platform BetterHelp has been sharing users’ data with companies like Facebook and Snapchat for advertising purposes without…

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Washington

Twitter loses more than half of top advertisers, data shows

[ad_1] Since Elon Musk’s takeover of the company, Twitter has lost over half of its top 1,000 advertisers. According to…

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Enterprenuers

Over 50% of Twitter’s Top Advertisers Have Dropped Out: Report

[ad_1] Elon Musk’s takeover of Twitter and the subsequent issues that have plagued the social media platform have been anything…

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USA

Advertisers revamp strategy ahead of Super Bowl LVII

[ad_1] Advertisers revamp strategy ahead of Super Bowl LVII – CBS News Watch CBS News Advertisers looking to make the…

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Technology

Pathmatics estimates the monthly revenue from Twitter's top 1,000 advertisers fell 60%+ from around $127M in October 2022 to just over $48M by January 25, 2023 (Clare Duffy/CNN)

[ad_1] Clare Duffy / CNN: Pathmatics estimates the monthly revenue from Twitter’s top 1,000 advertisers fell 60%+ from around $127M…

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Enterprenuers

Super Bowl ad curse? The stocks of these Big Game advertisers didn’t fare so well

[ad_1] New England Patriots fans erupt as the Seattle Seahawks Russell Wilson’s pass is intercepted at the goal line to…

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Streaming Media

r/netflix – Netflix lets advertisers take their money back after missing viewership targets

[ad_1] That isn’t good. The whole point of the ad-supported tier was to push the financial burden of increasing revenue…

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