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Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business (Patience Haggin/Wall Street Journal)

[ad_1] Patience Haggin / Wall Street Journal: Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending…

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Business

Twitter dangles incentives to try to lure advertisers

[ad_1] Elon Musk’s Twitter is offering brands generous incentives to advertise on the social media platform, in a bid to…

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Business

Twitter’s $5bn-a-year business hit as Elon Musk clashes with advertisers

[ad_1] Elon Musk’s tumultuous reign at Twitter has led to a damaging rift with top brands and marketers, with the…

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Technology

[Thread] Elon Musk tells advertisers in a Spaces chat that Twitter is working to improve ad relevance, brands will need to pay for verification, and more (Sara Fischer/@sarafischer)

[ad_1] Sara Fischer / @sarafischer: [Thread] Elon Musk tells advertisers in a Spaces chat that Twitter is working to improve…

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Technology

Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, "crossing the quarter billion mark"; Musk also tweeted user numbers were up (Alex Heath/The Verge)

[ad_1] Alex Heath / The Verge: Source: Twitter is telling advertisers it has added 15M mDAUs since the end of…

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Technology

A Birdwatch note adding context to Elon Musk's tweet about advertisers has disappeared; Musk earlier called the community notes feature "awesome" (J.D. Capelouto/Semafor)

[ad_1] J.D. Capelouto / Semafor: A Birdwatch note adding context to Elon Musk’s tweet about advertisers has disappeared; Musk earlier…

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Technology

Elon Musk says Twitter has had a "massive" revenue drop due to activist groups pressuring advertisers, despite doing "everything" to "appease the activists" (Wall Street Journal)

[ad_1] Wall Street Journal: Elon Musk says Twitter has had a “massive” revenue drop due to activist groups pressuring advertisers,…

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Technology

eMarketer: US advertisers are on track to spend $65.3B on Facebook, Twitter, and other social networks in 2022, up just 3.6% YoY, and ~10x slower than in 2021 (Financial Times)

[ad_1] Financial Times: eMarketer: US advertisers are on track to spend $65.3B on Facebook, Twitter, and other social networks in…

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Technology

Elon Musk seeks to reassure Twitter advertisers, arguing his goal is not "to make more money" and the service "cannot become a free-for-all hellscape" (Todd Spangler/Variety)

[ad_1] Todd Spangler / Variety: Elon Musk seeks to reassure Twitter advertisers, arguing his goal is not “to make more…

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Technology

A look at the fake online traffic business, as some ad exchanges look the other way and advertisers are embarrassed to admit they purchased fraudulent inventory (Morgan Meaker/Wired)

[ad_1] Morgan Meaker / Wired: A look at the fake online traffic business, as some ad exchanges look the other…

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