Video Advertising

Streaming Media

Locality Announces Strategic Local Video Advertising Partnership with Warner Bros. Discovery

[ad_1] Locality, the industry’s preeminent local video solutions provider, today announced a strategic local video advertising partnership with Warner Bros. Discovery.…

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Streaming Media

Instant Replay: Streaming Media Connect 2024

[ad_1] ICYMI–Streaming Media presented its 13th Connect virtual conference February 19 – 22, 2024, with media industry cartographer Evan Shapiro as host…

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Streaming Media

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

[ad_1] Following the news that Prime Video is introducing ad-funded content, new research from Bango shows that ads are delivering serious gains…

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Streaming Media

Warner Bros. Discovery Announces May 17 Upfront at The Theater at Madison Square Garden

[ad_1] Warner Bros. Discovery (Nasdaq: WBD) today announced that it will host its Upfront the morning of Wednesday, May 17,…

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Streaming Media

Netflix Steadies the Ship with a Smaller Piece of the Pie

[ad_1] With Netflix’ new ad-supported service included for the first time in its earnings results, there were encouraging signs that…

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Streaming Media

State of Streaming Autumn 2022 Report Launched

[ad_1] Today StreamingMedia.com and Help Me Stream Research Foundation launch the newest State of Streaming survey report, sponsored by Tulix.…

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Streaming Media

Roundup: Streaming Industry Predictions for 2023

[ad_1] As 2022 draws to a close, ’tis the season for many things—not least among them, in the streaming industry…

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Streaming Media

While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines

[ad_1] J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is…

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Streaming Media

Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance

[ad_1] Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help…

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Streaming Media

Netflix Reports Q3 Bounceback, Follows Broadcast-Centric Business Models with New Ad Tier

[ad_1] Just after the Wall Street market closed today, Netflix issued its Q3 earnings statement, reporting 2.4 million net new…

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