7 Expert-Backed Rules to Follow to Understand Customer Needs

User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the product and the business, as well as fuel new business ideas. Research can be conducted at any stage of product development, from early concept to post-launch.

However, research is a complex process where it’s easy to get lost, go over budget and not achieve expected outcomes. This is especially true for startups that operate in a rapid growth environment. To set up user research for success, entrepreneurs can follow these seven practical rules.