These are 10 of the hottest fashion brands that tech founders and investors are wearing again as people head back to the office

ADAY

ADAY is a sustainable, professional workwear brand cofounded by Goldman Sachs alums Meg He and Nina Faulhaber.

The two launched the brand in 2015 with “a capsule collection” comprising leggings, shorts, and tops, all made with recycled UV-protected fabrics,” He told Insider in 2021.

At the time, He also said, “When we thought about launching ADAY, we were just two women who knew nothing about fashion design.” 

Since then, the brand has become popular with busy startup founders.  

Stephanie Estey, cofounder of sexual health startup TBD Health told Insider, “ADAY is the only thing I wear. They make easy, comfortable and looks put together without much effort.”

Price Range: $$ (based on approximate prices: women’s jackets $160-$260)