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Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources: the NFL wanted to charge ~$50M (Tripp Mickle/New York Times)

Photo of Grace Will Grace Will September 23, 2022
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Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources: the NFL wanted to charge ~$50M (Tripp Mickle/New York Times)
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Tripp Mickle / New York Times:

Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources: the NFL wanted to charge ~$50M  —  Apple’s pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV’s most-watched events.



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