Google rolls out less confusing cookie pop-ups after EU intervention

Anyone who regularly browses the web in Europe will have clicked through thousands of cookie consent windows.

Traditionally, Google and others have made it difficult to opt-out of cookie-based tracking, by obscuring the option to reject cookies behind multiple layers of windows and toggles.

After a slap on the wrist from regulators, however, Google is now adding a “reject all” button to its cookie consent pop-ups, starting in France.

“In the past year, regulators who interpret European laws requiring these banners, including data protection authorities in France, Germany, Ireland, Italy, Spain and the UK, have updated their guidance for compliance,” said Google.