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Google, Temasek, and Bain report: Southeast Asia online spending will rise ~20% in 2022 to $200B, down from 38% in 2021, as digital adoption growth normalizes (Olivia Poh/Bloomberg)

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Olivia Poh / Bloomberg:

Google, Temasek, and Bain report: Southeast Asia online spending will rise ~20% in 2022 to $200B, down from 38% in 2021, as digital adoption growth normalizes  —  Growth in Southeast Asia’s internet economy is slowing after years of expansion, showing that even emerging digital markets aren’t immune to economic headwinds.



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