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How virtual influencers are gaining popularity in China amid a celebrity crackdown; research predicts the industry will go from ~$870M in 2021 to ~$6.7B in 2025 (Gloria Li/Financial Times)

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Gloria Li / Financial Times:

How virtual influencers are gaining popularity in China amid a celebrity crackdown; research predicts the industry will go from ~$870M in 2021 to ~$6.7B in 2025  —  Computer-generated avatars are a safer option as Beijing cracks down on human celebrities  —  China’s celebrity influencers Viya …



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