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India's ban on Chinese apps, including TikTok, has allowed homegrown short-video apps like Josh to thrive; Josh has 150M+ MAUs and a $5B valuation as of April (Saritha Rai/Bloomberg)

Photo of Grace Will Grace Will April 13, 2022
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Saritha Rai / Bloomberg:

India’s ban on Chinese apps, including TikTok, has allowed homegrown short-video apps like Josh to thrive; Josh has 150M+ MAUs and a $5B valuation as of April  —  Jiya Kiran Valambhia’s success story as a social media influencer is a familiar one in the age of TikTok.



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