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Nielsen strikes a deal with Amazon to measure Thursday Night Football, the first time a streaming service will be included in Nielsen's weekly TV viewing report (Joe Flint/Wall Street Journal)

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Joe Flint / Wall Street Journal:

Nielsen strikes a deal with Amazon to measure Thursday Night Football, the first time a streaming service will be included in Nielsen’s weekly TV viewing report  —  Three-year deal marks first time ratings firm will include viewership of a streaming service’s programming in traditional TV report



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