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Several Instagram creators say Reels payments have fallen in recent weeks by up to 70% and the number of views required before getting paid is over 10x higher (Cristina Criddle/Financial Times)

Photo of Grace Will Grace Will April 5, 2022
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Cristina Criddle / Financial Times:

Several Instagram creators say Reels payments have fallen in recent weeks by up to 70% and the number of views required before getting paid is over 10x higher  —  Platform’s Reels format was considered a rival to TikTok but content creators say their income has fallen



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