Sorry Spotify, not everything needs to be TikTok


It makes total sense that Spotify would chase after TikTok. 

TikTok is what all the kids are into and so naturally every major brand is out here trying to capture a slice of that highly sought-after market, but Spotify’s new redesign featuring videos and a vertical scroll that mimics the wildly-popular social media app prefered by Gen-Z is bound to fail just as certainly as Spotify is bound to try it anyway. We’ve seen this story play out a thousand times before, and it doesn’t get any less sad with repetition.


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