The average July in-app purchase price rose 40% YoY on iOS and 9% YoY on Google Play; Adjust data: iOS IAP prices correlate with the rising cost per install (Adam Blacker/Apptopia Blog)

Adam Blacker / Apptopia Blog:

The average July in-app purchase price rose 40% YoY on iOS and 9% YoY on Google Play; Adjust data: iOS IAP prices correlate with the rising cost per install  —  The average price of an in-app purchase (IAP) in the U.S. on the iOS App Store has increased 40% year-over-year (YoY) in the month of July.

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