Atlanta
Disney and Ally Financial team to expand media coverage of women's sports
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Ally Financial Inc. and The Walt Disney Company have announced a multi-year, multimillion-dollar investment designed to advance equality in women’s sports coverage.
The collaboration features a 90% media investment in women’s sports focused on expanding game highlights, branded content and features across the ESPN networks, including regular SportsCenter segments that highlight women’s sports accomplishments.
Charlotte, N.C.-based Ally Financial (NYSE: ALLY) also will become an official sponsor…
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