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Ikea is expanding its small-format store concept to the West Coast.
Ikea is expanding its small-format store concept to the West Coast.
The two new “planning studios” will open in Long Beach and Santa Anita, California, next week. The new stores will focus on providing inspiration and smart home solutions for city living, Ikea said.
The concept for the studios is based on extensive market research to understand consumers, what logistical barriers they face, how they like to shop and how they live at home, the company said. Customers will be able to book appointments…
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