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Subscription digital fitness and nutrition platform The Beachbody Co. has rebranded as “BODi” as part of what it calls a “health esteem” movement.
Subscription digital fitness and nutrition platform The Beachbody Co. has rebranded as “BODi” as part of what it calls a “health esteem” movement.
The based in Santa Monica, California-based company said it decided to make the change after observing an uptick in mental health challenges and obesity since the pandemic despite the efforts of the fitness industry.
“Health esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism…
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