Pathmatics

Technology

Pathmatics estimates the monthly revenue from Twitter's top 1,000 advertisers fell 60%+ from around $127M in October 2022 to just over $48M by January 25, 2023 (Clare Duffy/CNN)

[ad_1] Clare Duffy / CNN: Pathmatics estimates the monthly revenue from Twitter’s top 1,000 advertisers fell 60%+ from around $127M…

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Technology

Pathmatics: about 70% of Twitter's top 100 ad spenders before Elon Musk's takeover were not spending on the service as of the week ending December 18 (Wall Street Journal)

[ad_1] Wall Street Journal: Pathmatics: about 70% of Twitter’s top 100 ad spenders before Elon Musk’s takeover were not spending…

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Technology

Pathmatics: Apple's Twitter ad purchases grew from $989K in October to $1M+ in November; on November 28, Elon Musk said Apple "mostly stopped" Twitter ads (Thomas Germain/Gizmodo)

[ad_1] Thomas Germain / Gizmodo: Pathmatics: Apple’s Twitter ad purchases grew from $989K in October to $1M+ in November; on…

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Technology

Pathmatics: over a third of Twitter's top 100 clients, including Mars and Jeep, as well as 14 of the top 50, haven't advertised on Twitter in the past two weeks (Washington Post)

[ad_1] Washington Post: Pathmatics: over a third of Twitter’s top 100 clients, including Mars and Jeep, as well as 14…

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