Technology

Pathmatics: about 70% of Twitter's top 100 ad spenders before Elon Musk's takeover were not spending on the service as of the week ending December 18 (Wall Street Journal)

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Wall Street Journal:

Pathmatics: about 70% of Twitter’s top 100 ad spenders before Elon Musk’s takeover were not spending on the service as of the week ending December 18  —  Executives are promising big incentives and new technology while also trying to explain the actions of their new owner



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