British man, 70, dies inside ‘happy ending’ massage parlour’ in Thai ‘Sin City’ of Pattaya

A man has reportedly died inside a Thai ‘happy ending’ massage parlour after falling asleep and choking during the experience.

Police arrived at the ‘Lovely Massage’ shop in Bang Lamung, Pattaya City in Thailand to find John Swain, 70, had died, according to Newsflare reports.

He was pronounced dead at the scene before his body was moved to a hospital.

Staff covered John Swain’s body with a towel when it became clear they could not revive him

Police arrived and searched the parlour for signs of foul play but did not find them inside

Mr Swain had reportedly removed his clothes and was being rubbed by a masseuse named ‘Miss Oraya’, 39, shortly after 3pm.

Oraya told reporters: ‘Everything was going normally then I noticed he was sleeping,’ she said.

‘Suddenly he started struggling to breathe. He was gasping and choking.’

‘I called the other girls for help and we started pumping his heart.’

Pattaya city has struggled in recent years to clean up its image as Thailand’s ‘Sin City’

Staff covered his body with a towel when it became clear they could not revive him.

When police arrived they searched the parlour for signs of foul play but did not find any, according to reports. 

Pattaya city has struggled in recent years to clean up its image as Thailand’s ‘Sin City’.

Authorities in the city on Thailand’s east coast have been trying to shake the image of the destination as a place for sex tourism.

Tourism officials told the New York Times in 2010: ‘Now we just ignore them and try to promote other activities such as the Thai martial arts and traditional dance performances.’