Why Curly Girls Everywhere Love Tracee Ellis Ross’ Pattern Hair Care – E! Online

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

The curly-haired girls know all too well that they can’t just use any hair product. It is important to use shampoo, conditioners, and styling products that support curls. Sometimes those products are hard to find. Thankfully, Tracee Ellis Ross started her brand Pattern specifically to cater to “the curliest, coiliest and tightest of hair textures.”

If you want to embrace your curls, Pattern has everything you need to wash, condition, treat and style your strands to reach their full potential. Check out some of our must-have items from Pattern that are available at Ulta, Sephora, and Amazon.