‘Creed III’ Punches $5.45M In Previews – Box Office

The Michael B. Jordan directed threequel drew $5.45M from Wednesday and Thursday night previews. Creed III is expected to do $38M-$40M, which would rep a 3-day opening record for the Rocky spinoff franchise.

I’m hearing that 74% of that preview number for Creed III came from Thursday showtimes that began 7PM. Wednesday previews were from Imax and PLF showtimes only.

This easily beats the $3.6M previews of Creed II and the $1.4M from Creed which were both Tuesday previews before those pics’ Thanksgiving run. Other comps being used for Creed III are Nope ($6.4M in previews, $44.3M opening) and Uncharted ($3.7M previews, $44M opening).

The movie out of the gate is hot with audiences at 96% on Rotten Tomatoes. Reviews have settled to 87% certified fresh, higher than Creed II‘s 83% but lower than the first installment’s 95% certified fresh.

The MGM title reps a big return for streamer Amazon to the big screen with wide releases after a largely theatrical day-and-date business strategy with its Prime Video service.

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