Lourdes Leon Gets Turned Away From the Marc Jacobs Fashion Show

Lourdes Leon may be the face of Marc Jacobs’s Spring 2021 ad campaign, but even that didn’t guarantee her entrance to the brand’s runway show this week.

Madonna‘s eldest daughter was turned away at the door of the Park Avenue Armory in Manhattan on Thursday where the designer traditionally hosts his runway show. A viral TikTok posted by @mickmicknyc captured the precise moment the model arrived at the venue and attempted to enter, only to be stopped by security on her way up the stairs. A voiceover on the clip explains that Leon apparently arrived at exactly 6 p.m., the time the show was scheduled to start, but the doors had already been locked and the show had begun. The person she arrived with to the event was seen speaking with security guards for several minutes about the situation, but they were both informed that the event was already closed.

Even fans waiting outside attempted to help Leon get in as they could be heard yelling to the guards, “Let her in, she’s the doll!” and “You don’t know who she is?” eventually breaking into a chant of “Let her in!,” but she was turned away regardless. Leon was dressed for the occasion carrying a Heaven by Marc Jacobs denim handbag to match her full denim bustier and high-low skirt, finished off with a shredded denim jacket slumped off her shoulders and white lace-up boots. There were also a number of other high-profile guests in attendance at the show that night, including Emily Ratajkowski, Nicky Hilton Rothschild, and Ashley Graham.

The model is a former campaign star for the brand and her mom also “has a long-storied history” with Marc Jacobs as the brand once wrote in a press release announcing Leon’s new role. They added at the time, “It only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand.” Unfortunately, she does not seem to possess the same sense of punctuality as the brand.

Leon—who Madonna welcomed in 1996 with her then-boyfriend Carlos Leon—made her modeling debut in 2018, walking the runway for Gypsy Sport. Since then, she has gone on to pose in a Juicy Couture underwear campaign, starred in the third Savage x Fenty show, strutted on the catwalk for Marine Serre, and served as a muse to Jean Paul Gaultier and as the face of the designer’s capsule collection with Supreme.

Reps for Marc Jacobs and Lourdes Leon did not immediately return Vanity Fair‘s requests for comment.