Jersey Shore: Lauren Sorrentino Announces She’s Opening Her Own Store

Jersey Shore: Family Vacation’s Lauren Sorrentino will soon be opening her own boutique. Bijoux Boutique will be located in Middletown, New Jersey.

Jersey Shore: Family Vacation star Lauren Sorrentino recently announced that she will soon be opening her own store. Lauren is the wife of Mike “The Situation” Sorrentino, who was one of the original Jersey Shore stars. Lauren was introduced to Jersey Shore fans during the first season of the spin-off series. Since then, the couple has tied the knot and started their own family together.

Jersey Shore: Family Vacation’s Lauren Sorrentino, who recently welcomed her second child into the world, made a big announcement on social media on Sunday, February 19. Along with sharing three mirror selfies, Lauren took to Instagram to reveal that she will soon be opening her own store.

The store will be called Bijoux Boutique, and Lauren’s new business venture is set to have a grand opening sometime in the spring of this year and will be located in Middletown, New Jersey. Lauren also revealed that the green outfit she was wearing in the photos will be one of many pieces offered in the boutique. The photos were taken the same day she was shooting promo photos for the store.

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As she prepares to start this new venture, Lauren is not the first cast member to open a store. Jersey Shore breakout star Nicole “Snooki” Polizzi was the first of the cast members to open her own boutique. Now, Nicole has three Snooki Shop locations. Jenni “JWoww” Farley also has her own boutique inside the American Dream Mall in New Jersey. Lastly, original cast member Sammi “Sweetheart” Giancola has also opened a shop of her own. It seems as though Lauren’s new store will be similar to that of her fellow Jersey Shore cast members by selling mainly women’s fashion. As is stated on its official Instagram page, Lauren’s new store will sell tops, dresses, bodysuits, denim, and swimwear, as well as accessories.

To no surprise, Mike has been in full support of Lauren‘s latest business venture. Being the entrepreneur that she is, Lauren’s new store is not her first individual work project. In April 2022, Lauren launched her own skincare brand. In addition to this, the Jersey Shore star also makes a portion of her income from her large social media following. Before opening her own store, Lauren had a small merchandise line as well. Lauren has always been intrigued by the fashion industry and now her dreams are coming true by opening her own boutique.

As Lauren follows in the footsteps of her fellow Jersey Shore stars, she has high hopes of her new boutique being quite successful. Despite there not yet being a grand opening date, it is assumed the Jersey Shore: Family Vacation cast member‘s store will open relatively soon, as the spring of this year is right around the corner. Perhaps some behind the scenes of the work that went into Lauren’s new store will be seen in future episodes of Jersey Shore: Family Vacation.

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Source: Lauren Sorrentino/Instagram, Bijoux Boutique/Instagram