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Report: Bruce Willis sold his "digital twin" likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake (Benj Edwards/Ars Technica)

Photo of Grace Will Grace Will September 30, 2022
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Benj Edwards / Ars Technica:

Report: Bruce Willis sold his “digital twin” likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake  —  Tech will allow Willis’ doppelgänger to continue working despite language disorder diagnosis.



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