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Some marketers worry that Meta's AI-based Advantage+ ad tool, added after Apple's ATT to automatically generate multiple ads, forces them to relinquish control (Financial Times)

Photo of Grace Will Grace Will February 28, 2023
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Some marketers worry that Meta's AI-based Advantage+ ad tool, added after Apple's ATT to automatically generate multiple ads, forces them to relinquish control (Financial Times)
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Financial Times:

Some marketers worry that Meta’s AI-based Advantage+ ad tool, added after Apple’s ATT to automatically generate multiple ads, forces them to relinquish control  —  Social network claims successes with tool to counteract Apple’s privacy changes that resulted in billions in lost revenue



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