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Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing (Benedict Evans)

Photo of Grace Will Grace Will March 6, 2023
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Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing (Benedict Evans)
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Benedict Evans:

Analysis: Amazon had $38B in 2022 ad revenue, more than the entire global newspaper industry and likely above Prime, leading to questions over ads and marketing  —  I first started paying attention to Amazon’s ad business a couple of years ago, when a line called ‘other’ in the back of the accounts started to grow really fast.



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